Top 10 Most Expensive Watch Brands In 2021

Many people fantasize about owning a watch from one of the most expensive watch brands in the world.

There are millions of people around who want to wear a watch from one of these very expensive watch brands.

The most expensive watches in the world are not just about status and prestige, they also have incredible quality, which is why so many people love them.

In this blog post we’ll go through each of the top 10 priciest watch brands, and give you a look at their most expensive watches.

Most Expensive Watch Brands

  1. Graff
  2. Patek Philippe
  3. Breguet
  4. Jacob & Co.
  5. Rolex
  6. Vacheron Constantin
  7. Hublot
  8. Piaget
  9. A. Lange & Söhne
  10. Jaeger LeCoultre

Most Expensive Watch Brands Comparison

Here is a quick comparison of the top 10 most expensive watch brands in the world. We’ll show you their most expensive watches too.

Most Expensive Watch BrandsMost Expensive WatchMost Expensive PriceMost Expensive Watch Photo
GraffThe Hallucination$55,000,000
Patek PhilippeGrandmaster Chime Ref. 6300A-010$31,000,000
BreguetThe Marie Antoinette Watch$30,000,000
Jacob & Co.Billionaire Watch$18,000,000
RolexPaul Newman’s Rolex Daytona$17,750,000
Vacheron Constantin Ref. 57260$8,000,000
HublotThe Hublot$5,000,000
PiagetEmperador Temple$3,300,000
A. Lange & SöhneGrand Complication$2,500,000
Jaeger LeCoultreHybris Mechanica Grande Sonnerie$2,500,000

Top 10 Most Expensive Watch Brands

Including all of their most expensive watches to date.

1. Graff

Photo of the most expensive watch in the world, the Graff Hallucination Watch
Graff Hallucination Watch

Graff is a British jeweler and watchmaker that strives for perfection with every single piece they produce.

Graff are known best for their diamond encrusted designs. Their diamond watches can cost from around $20,000 up to well over $500,000 and more!

Graff produces limited edition, one of a kind, timepieces too. Known as their Masterpiece models. They’ve even produced what’s considered today as the most expensive watch in the world.

The Hallucination timepiece from Graff is valued at a shocking $55,000,000! This very colorful quartz watch is made from extremely rare, colored diamonds.

This Graff Hallucination watch is all about the diamonds rather than the movement.

You can learn more about the most expensive watch in the world in our blog post dedicated to the beautiful Hallucination timepiece.

Graff also has another super pricey watch called The Fascination. This watch is instead made from beautiful white, clear diamonds. This watch also converts into a diamond encrusted bracelet, and a huge diamond ring.

Learn more about The Fascination 3-in-1 watch from Graff.

2. Patek Philippe

Photo of the back and front of the Patek Philippe Grandmaster Chime Ref. 6300A-010
Patek Philippe Grandmaster Chime Ref. 6300A-010

Patek Philippe are a Swiss luxury watchmaker that are considered one of the most valuable, collectable, and expensive watch brands in the world.

You’ll often see many super rare and valuable Patek Philippe watches go up for auction at the world’s top luxury watch auctions.

Currently Patek Philippe holds the title for the most expensive watch ever sold at auction. It was their Grandmaster Chime Ref. 6300A-010.

The Patek Philippe Grandmaster Chime Ref. 6300A-010 watch sold for an unbelievable $31,000,000! At the Only Watch charity auction, in 2019 at Christie’s auction house in Geneva.

Overall Patek Philippe’s watches usually cost around $20,000 to $200,000 and above.

Yet, once you buy a Patek Philippe watch it’s usually set to go up in price year on year. As these watches are very scarce and so well made.

Each Patek Philippe watch takes around 9 months to produce. Plus Patek Philippe only produces around 62,000 watches per year.

Patek Philippe are regarded as one of the Big 3 Swiss watchmakers, earning the nickname of the Holy Trinity. Learn more about the Holy Trinity of watchmaking.

3. Breguet

Breguet is one of the most luxurious watch brands on earth. The company was founded in Paris, France back in 1775 by Abraham-Louis Breguet.

Abraham-Louis Breguet was the watchmaker who invented the tourbillon. He also produced watches for many of the European royalty. From Napoleon, to the Tsar of Russia, to the infamous Marie Antoinette.

Photo of Marie Antoinette and the Marie Antoinette pocket watch from Breguet
Marie Antoinette and her Breguet watch

The most expensive watch from Breguet is a very old timepiece that was commissioned for the last Queen of France.

The Breguet No.160, or the Marie Antoinette watch, took 44 years to finish, and was first commissioned by a lover of the Queen in 1783.

You can see this gold pocket watch on display in the Museum of Islamic Arts, in Jerusalem.

Today Breguet is still considered one of the world’s most luxurious and prestigious watch brands. Their timepieces are still classics and done in the unique Breguet style.

The current prices of a Breguet watch are from around $10,000 to $150,000, and above.

4. Jacob & Co.

Jacob & Co. is an American luxury watch company that produces some of the most expensive watches in the world. With a price range from $30,000 to over $100,000 or more for a watch.

Founded by Jacob “The Jeweler” Arabo and his wife Giselle Bennani-Arabo in 1990, in New York City. Jacob & Co. has become world famous for their diamond watches that cost millions.

Their Billionaire Watch is their most expensive diamond watch to date, costing $18,000,000.

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This watch was bought by the wealthy world champion boxer Floyd Mayweather in 2018.

Jacob & Co. are a popular watch brand among footballers, fighters, and music artists. With Christiano Ronaldo, Khabib Nurmagomedov, and Jay-Z promoting this luxury watchmaker.

5. Rolex

Rolex is one of the world’s most popular and most expensive watch brands around today.

Founded in 1908, this watchmaker has so many famous watches to date, that it’s hard to keep track. From the Datejust, to the Submariner, to the GMT-Master, and the Daytona Cosmograph.

Rolex deserves their title for one of the best watch brands today. Learn more about Rolex’s history in our blog post on the brand.

In terms of prices, there is a wide range depending on the Rolex watch that you choose. However, the average price of a Rolex today is around $12,000.

But, Rolex also has many timepieces that go for so much more. You’ll find many vintage Rolex’s fetching huge amounts at luxury watch auctions.

Photo of Paul Newman’s Rolex Daytona watch, and a photo of Paul Newman
Paul Newman’s Rolex Daytona

The most expensive Rolex watch ever sold at auction was actor Paul Newman’s Rolex Daytona that sold for $17,750,000 at a Phillips auction in New York, in 2017.

Why not take a dive into all the famous Rolex watches in our guide, to the best Rolex watches with the best nicknames.

6. Vacheron Constantin

Photo of both sides of the Vacheron Constantin Ref. 57260 pocket watch
Vacheron Constantin Ref. 57260

With a history in watchmaking stretching back to 1755, Vacheron Constantin is one of the most prestigious luxury brands on this list.

Like Patek Philippe, Vacheron Constantin is part of the Holy Trinity of Swiss watchmaking.

Vacheron Constantin also holds the title for the longest running watch manufacturer. They’ve never stopped producing watches or watch parts since they were founded in 1755.

With this long and prestigious history it’s no surprise that Vacheron Constantin is known as one of the most expensive watch brands in the world.

Their timepieces can start from around $15,000 and go up to $50,000 and into the millions. The Patrimony is their most affordable watch collection.

Currently their most expensive watch is also the world’s most complicated watch. It’s the Vacheron Constantin Ref. 57260.

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The complex movement of the Vacheron Constantin Ref. 57260

This very complex pocket watch was released in 2015. This watch has 57 complications in total. It took 8 years to create and is housed in a beautiful white gold case.

Learn more about this expensive watch here.

7. Hublot

Hublot is a Swiss company founded in 1980. Founded by Carlo Crocco, Jean-Claude Biver, and Ricardo Guadalupe.

They focus on creating hype around their Swiss made watches, with their Big Bang collection being their most famous collection.

Hublot’s watches cost from $4,000 to over $400,000. With many limited editions going for even more.

Photo of The Hublot watch
Jay Z’s birthday present The Hublot

The most expensive watch from Hublot is simply called The Hublot. It was a diamond encrusted Big Bang Hublot watch and cost an insane $5,000,000.

The Hublot was made for Jay-Z, from his wife Beyonce in 2012, for his 43rd birthday.

Hublot is a very controversial brand among watch enthusiasts today, learn why in our blog post on why everyone hates Hublot.

8. Piaget

Piaget is another one of the world’s most expensive watch brands, however, probably not as well known as some of the other brands on this list.

Piaget was founded in 1874, in Switzerland. This Swiss watchmaker specializes in luxury watches and jewelry.

Their most expensive watch is their diamond encrusted Emperador Temple watch. It cost a whopping $3,300,000.

Photo of a Piaget Emperador Temple
Piaget Emperador Temple

The Emperador Temple diamond watch doubles as a diamond bracelet. As the watch’s dial is hidden and protected within a diamond case, that can cover it entirely.

Overall Piaget are best known for their diamond, and jewelry watches. Along with timepieces that have ultra thin mechanical movements.

They’ve even created one of the thinnest movements ever made at just 2 mm thick!

A Piaget watch can cost from around $15,000 and can go to $50,000 and beyond for their more bedazzled and thin Piaget timepieces.

9. A. Lange & Söhne

Photo of the A. Lange & Söhne Grand Complication
A. Lange & Söhne Grand Complication

This German watchmaker holds the title for creating the most expensive watch ever made in Germany.

A. Lange & Söhne is easily one of the most expensive watch brands in the world. Their masterpiece is their Grand Complication. Which costs a whopping $2,500,000.

A. Lange & Söhne are known for their watches which are so complicated they take years to produce.

These German watchmakers have been in business since 1845 and have become one of the most respected luxury brands in the world.

Their timepieces range from $15,000 to $200,000, and well above.

Each year only 5,000 A. Lange & Söhne watches are produced. Making these timepieces scarce and even more valuable.

This German watchmaker resides in the town of Glashütte. This area is known as the watchmaking hub of Germany.

Learn more about other luxury German watch brands from this region.

10. Jaeger LeCoultre

Jaeger LeCoultre are one of the world’s top Swiss watchmakers, best known for their Reverso collection. The infamous Polo watch.

Jaeger LeCoultre is still one of the world’s most expensive watch brands. They’re best known for their art deco styled timepieces.

The average price range of a Jaeger LeCoultre watch is $5,000 to $50,000. While special one off timepieces can go for a lot more.

Photo of the Jaeger LeCoultre Hybris Mechanica Grande Sonnerie watch
Jaeger LeCoultre Hybris Mechanica Grande Sonnerie

The most expensive watch ever produced by Jaeger LeCoultre was their Hybris Mechanica Grande Sonnerie timepiece.

This beautiful wristwatch is valued at $2,500,000!


This list of the most expensive watch brands in the world really opens our eyes to how pricey a watch can get.

From an insane $55 million, to still insane $2.5 million. Luxury watches are probably only going to get even more expensive.

Let’s wait and see what these watchmakers come up with next.

Now why not check out our review of the best luxury watch brands around today.